01 — Education
Academic Training
Ph.D. in Business Administration (Marketing)
Sungkyunkwan University
"The Effect of Uncertainty on Consumer Preference for Material and Experiential Purchases"
2020
B.A. in Business Administration & Social Welfare
Sungkyunkwan University
2013
02 — Publications
Selected Works
06
"Experiences over Possessions: How Uncertainty Drives Preferences for Experiences Over Material Goods"
05
"The Effect of Meritocratic Belief on Charitable Behavior"
04
"Against the Public or the Critic? The Impacts of Counterculturalism on Consumer Preferences"
03
"Spillover Effect of Leadership Ethics on CSR Initiatives"
02
"The Effects of Minimalism Pursuit on Consumer Independence"
01
"AI vs. Humans: How Implicit Self-Theory Shapes Consumer Evaluations on Financial Investment Advice"
03 — Presentations
Conference Activity
AMA Winter Academic Conference 2024
"Expectations of Making a Difference for Earth"
St. Pete Beach, FL
AMA Summer Academic Conference 2023
"A Hopeful Message Works for the Pessimist"
San Francisco, USA
Global Marketing Conference 2023
"Effects of Residential Mobility on Trust in the Digital Consumption Contexts"
Seoul, Korea
04 — Teaching
Courses Taught
★
Teaching Excellence Award · Mokwon University
Marketing Big Data Analytics
Mokwon University
Customer Relationship Management
Mokwon University
Business Strategy
Mokwon University
Data Analysis Case Studies
Mokwon University
Big Data Marketing Practice
Mokwon University
PR & Marketing
Mokwon University
Data Quality Management
Mokwon University
Marketing Analytics
Sookmyung Women's University — Spring 2024
Marketing Strategy
Sungkyunkwan University — Fall 2023
05 — Contact
Get in Touch
Email
Office
Mokwon University
Daejeon, South Korea
Daejeon, South Korea