Sujeong Hong

Assistant Professor | Consumer Behavior & Analytics

Exploring how people live, buy, and simplify.

About
Research
Publications
Teaching
Blog
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About Me

I am an assistant professor at Mokwon University. My research focuses on consumer behavior, using data-driven approaches to examine how people make decisions related to consumption, mobility, and simplicity.

Research Interests

Experiential Purchase
Residential Mobility
Minimalism
Consumer Analytics

Selected Publications

The Effect of Meritocratic Belief on Charitable Behavior — Journal of Consumer Studies, 2023
The Effects of Minimalism Pursuit on Consumer Independence — Journal of Consumer Studies, 2023
AI vs. Humans: How Implicit Self-Theory Shapes Consumer Evaluations on Financial Investment Advice — Journal of Consumer Studies, 2023

Courses

Marketing Analytics
Marketing Strategy
Marketing Big Data Analysis

Blog

I share reflections on research, teaching, and academic life.

First Semester at Mokwon — [Date]
[Blog Title 2] — [Date]

Contact

Email: [email protected]

LinkedIn: linkedin.com/in/sujeong-hong

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